By Paula Conway and J.P. Hoornstra

It pays to advertise.

Joshua Rockoff saw a bus-stop billboard for American Airlines’ Business ExtrAA program and signed up his company on the spot.

“We have an employee traveling somewhere for business each week,” says Rockoff, president of the New York City-based Strike Interactive, LLC, which has now used Business ExtrAA for more than a year.

“Last year was a big year for us, a big boom time for us. We traveled quarterly but now we travel weekly, so with the volume of travel we wanted to see how we could collect points and use like company outings.”

He is not alone. Programs with similar incentives for small and medium-sized businesses have taken flight with several major airlines, with clients finding these programs just as practical as they are generous.
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