At least one New York City mattress company isn’t ashamed to use eye candy to attract customers. Craig’s Beds is holding a contest through April 6 with a brand-new bed and a $500 IT’SUGAR shopping spree at stake. To enter, just tweet a picture of yourself next to the world’s first Gummy Bear Bed (pictured) at the IT’SUGAR confectionery in NoHo along with the hashtag #GummyBearBed. The bed was made with 26,135 gummy bears by a dedicated team working four weeks straight. Rumor has it that 500 bears were eaten by the team along the way. But hey — we’re not counting.