Drive traffic to your website, increase visibility and revenue with Evan’s top five tweet tips!
1. Make a move
Tweets are 140 characters for a reason – provide information that is direct and to the point. Your tweet is like a headline that grabs the reader’s attention and incites them to action. Make it clear what you want your followers to do (whether it’s sharing an article, re-tweeting to their networks, or visiting a website), but above all, make it appealing.
2. Work your strengths
Become a resource by consistently focusing on one or two subjects. People will follow you because they learn from you. So if you are a baker, talk about butter, cream and cupcakes all day long — this is why your fans will tune in and, in time, share your expertise with others.
3. Keep the conversation going
People come to social media sites to feel like they are a part of something, not to be promoted to. For this reason, success on Twitter is not just about how many followers you have, but also with how engaged they are with what you have to say. Like all social media, Twitter is a two-way street – you want to ask thought-provoking questions to engage discussions, but you should also connect with others by taking part in discussions yourself.
4. Choose your moment
Know when your followers are most active, and make sure you are tweeting then. The goal is to strike a balance between lively interaction and endless flood of tweets – too few makes it hard to maintain a discussion; too many will force your followers to choose between their time and you (time usually wins).
5. Be yourself
Unless you’re a celebrity, most people don’t care what show you’re watching or how long the line at Starbucks is. They will care about is a unique perspective. Your tweets should be meaningful and relevant, not just empty status updates. Include links to articles or blog posts to give depth to your tweet, and invite comments to keep the conversation going. Ultimately, be genuine and thoughtful. Sincerity is attractive over any medium, even in 140-character doses.